product engineering for startups and small businesses.
why we exist
startups can’t wait months for a team.
hiring
100+ hours
that’s roughly what early-stage hiring takes: resumes, screens, interviews, take-homes. the great candidates are out there, but finding them at startup speed is expensive, and it doesn’t always work out.
dev shops
cheap, then costly
we’ve seen what a lot of agencies hand over: rushed, hard to change, and nobody left to ask. you pay for it twice.
so we built the team you’d hire, already working.
we take a personal interest in what you’re building, and we only partner with businesses we believe in.
what we believe
speed
fast
working software in weeks. not quarters. not “q3 probably.”
pricing
not per hour. per unit of work.
we get faster, your price doesn’t move. that’s it.
the unseen
it was never about the code.
the code is the part above the water. everything that decides whether people actually use it sits underneath.
- understanding who your users are
- talking about the user, constantly
- making it feel fast
- performance on the slowest phone in the room
- the edge cases nobody wrote down
- words people understand the first time
- putting things where people expect them
- being surprised, delighted and slightly horrified by how people actually use it
you only learn to see all this after a long time in software. it’s most of the job.
work
seed startups, local shops, healthcare, hardware teams and the occasional spacecraft. a few of them:
how it works
we sweat the process so you don’t have to.
it all happens on our side, and it’s why we move this fast with incredible quality.
01audit
we go through your product, your code and your backlog before we touch anything.
02understand
we learn who your users are and why this needs to exist, then write it down.
03scope
one page. what done looks like, and a fixed price per unit of work.
04build
working software every week. you use it, you tell us, we adjust.
05stay
you own the code, and we don’t hand off and disappear. we stay with you for as long as you need.
start a project
tell us what you're building and when you need it.
we’re a small team, so we take on 6 projects a year. 2 left for 2026.
estimate
tell us your scope. we will come back with a number.